Curling's largest event, the 2025 Montana's Brier, is just around the corner, taking place from February 28 to March 9 at Prospera Place. In support of this highly anticipated event, we’ve compiled a comprehensive toolkit for local businesses to help them maximize their participation, engage with attendees, and drive traffic to their business. 

The toolkit, which can be accessed here, includes:

  • A detailed event information deck with ideas and examples to inspire your activation.
  • The official event schedule and patch schedule for key dates and times.
  • Welcome to Kelowna graphics to help you incorporate Brier-themed visuals.
  • Curling lingo to get you and your team speaking the language of the event.
  • A Brier hype video to help you share the excitement with your customers and staff.
  • Links where you can share your events & special offers with us. 
  • Examples of social media messaging
  • Group Ticket information.

We encourage you to explore the toolkit and begin planning your involvement. Whether you want to offer special promotions, display Brier-themed decorations, or share the event buzz on social media, this toolkit provides some resources to get you started.

If there is a specific resource you need that isn't in this toolkit, please get in touch with me directly at sara@tourismkelowna.com

Thank you in advance for your participation. We look forward to seeing how you’ll get involved in the event!