Las Vegas, known for its dazzling lights and vibrant energy, played host to the HelmsBriscoe Annual Business Conference from May 14-16, 2024. This prestigious event brought together executives, associates, and partners from around the globe, creating a dynamic environment for networking and knowledge sharing. Tourism Kelowna was proud to be part of this esteemed gathering for the second year in a row, engaging with HelmsBriscoe associates, educating them on Kelowna, and diving deep into the current and future landscape of the business.
Making Connections at the Partner Fair
One of the highlights of the conference was the Partner Fair, where we met with 30 HelmsBriscoe associates. Each conversation was a chance to exchange insights, share our unique offerings, and explore potential collaborations. These interactions were invaluable, providing a platform to showcase Kelowna’s diverse offerings and exceptional facilities.
Through these meetings, we were able to foster stronger relationships and establish new connections that are sure to benefit both HelmsBriscoe and Tourism Kelowna. It was inspiring to see the enthusiasm and interest in what our beautiful region offers, from our picturesque landscapes and vibrant wine scene to our state-of-the-art conference facilities and welcoming hospitality.
Insights into HelmsBriscoe’s Current Business and Future Trends
A significant aspect of the conference was gaining a deeper understanding of HelmsBriscoe’s current business environment, forecasts, and the trends shaping the industry. Here are some key takeaways:
- Technology Integration: The integration of advanced technology in meetings and events is accelerating. From virtual reality site inspections to AI-driven attendee engagement tools, technology is transforming the way business is conducted and experiences are crafted.
- Sustainability: The industry is placing a growing emphasis on sustainability. Clients and partners are increasingly prioritizing eco-friendly practices, from selecting green-certified venues to reducing waste and carbon footprints.
- Personalization: Customization is king. Tailoring experiences to meet the specific needs and preferences of clients is becoming a critical success factor. This trend underscores the importance of flexibility and creativity in not only event planning and execution but also RFP responses.
- Economic Factors: Economic fluctuations and global uncertainties influence booking patterns and budget allocations. There is cautious optimism as businesses adapt to changing economic conditions while seeking value and return on investment.
- Wellness Focus: Attendees' well-being is taking center stage. Incorporating wellness activities, healthy dining options, and wellness-oriented programming is becoming a standard expectation for many events.
Looking Ahead
Reflecting on our time at the HelmsBriscoe Annual Business Conference, we are excited about the future. The insights gained and the connections made will undoubtedly shape our strategies and initiatives moving forward. We are committed to leveraging these learnings to enhance Kelowna’s appeal as a premier destination for meetings, conferences, and events.
A heartfelt thank you to HelmsBriscoe for organizing such a remarkable event. The opportunity to engage with industry peers, learn from experts, and explore the latest trends has been immensely valuable. We look forward to continuing our partnership and working together to create exceptional client experiences.
Stay tuned for more updates and exciting developments as we continue to build on the foundations laid at this incredible conference. Thank you, Las Vegas, and thank you, HelmsBriscoe, for an unforgettable experience!
