With CCMA Country Music Week 2025 less than three months away, and excitement building for Canada's biggest week in country music, we’ve created a toolkit to help you saddle up for success, engage with fans, amplify your brand, and keep folks two-steppin' through your doors!

The toolkit includes:  

  • A detailed event information deck with ideas and examples to inspire your activations.
  • Application for officially sanctioned experiences.
  • Social Media Graphics that can be customized to include your business. 
  • The official Country Music Week colour palette to help you tie in with all the other activations.
  • A Country Music Week hype video you can use on your socials or embed on your website.
  • Links where you can submit your country-themed events and offers, so we can promote those to visitors and locals.
  • How to volunteer for Country Music Week.
  • How to become an official sponsor of the event. 

Click here to access the Country Music Week Toolkit
 

CCMA Country Music Week Official Image

We invite you to explore the toolkit and start coming up with your plans for Country Music Week. Whether you're offering special promotions, decking out your space with country-themed flair, or helping spread the word on social media, this toolkit’s got everything you need to hit the ground running.

If you have any questions about the toolkit, please reach out to me at sara@tourismkelowna.com. 

Please be advised that using the CCMA & Country Music Week logo without prior written approval from the CCMA team is prohibited.  


About CCMA Country Music Week

This year marks the first time CCMA Country Music Week will take place in Kelowna and only the third time it's been hosted in BC. The event started in 1977 to increase awareness and exposure for Canada's country music artists. Today, Country Music Week is made up of three distinct components: a music festival, a music industry conference, and the televised awards show, which is Canada's biggest night in country music. 

This highly anticipated 4-day event, taking place September 10-13, 2025, is expected to attract thousands of industry specialists and spectators from across Canada and beyond, generating an estimated economic impact of $10 million on the local economy.