For the month of July, Canada’s LGBT+ Chamber of Commerce (CGLCC) is offering free registration in the Rainbow Registered Program for Tourism Kelowna stakeholders and tourism-related businesses in the Central Okanagan. 

Launched by CGLCC and Tourism HR Canada in June during Pride Month, Rainbow Registered is a national accreditation program for businesses and organizations that adhere to stringent standards so LGBT2Q+ travellers feel safe, welcome, and accepted. The application guide, which provides step-by-step information on the process of becoming accredited, can be accessed on the CGLCC website

According to some reports, the LGBT2Q+ market—which spends approximately $12 billion on travel every year—is one of the first that will be spending their money on travel in a post-pandemic world. LGBT2Q+ travellers are often highly educated with disposable income that they want to spend in welcoming destinations at businesses that align with their values; having the Rainbow Registered accreditation will signal to this important and valuable travel market that you're ready to welcome and serve them. 

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For more information about the program, contact CGLCC by email at