Thanks to a partnership between the BC Regional Tourism Secretariat (BCRTS), BC Hotel Association (BCHA), and STR, accommodation operators in the province can access the valuable data collected by STR at no charge.
What is STR?
STR is the source for premium data benchmarking, analytics and marketplace insights for the tourism and accommodations industry. STR provides benchmarking reports to accommodations owners & operators so you can track your monthly performance in Occupancy, ADR (average daily rate), and RevPAR (revenue per available room) versus your competitors and/or your local market.
This forward-looking benchmarking tool provides insightful reports that allow hoteliers to get ahead of recovery, strategize more effectively, and complete the overall performance picture, helping you to see if your property is growing year over year, and make better rate management and budgeting decisions.
Your participation not only assists your property in creating better revenue management strategies, but the aggregated market data is invaluable to your local associations when lobbying for tourism-friendly legislation and preparing marketing strategies to promote tourism in your destination.
How to Get Started
Participation is simple. Your property provides STR with two pieces of data each month via their secure website www.str.com: total rooms sold and total rooms revenue. The submission takes less than 5 minutes, once a month. STR does the rest and produces a customized report for your hotel.
4 Things to Know
- Your data remains confidential
- Your participation assists not only your property, but also your local market and the entire province
- Participation is fast and easy, taking less than 5 minutes a month
- STR provides free training
Sign up for free today to take advantage of this valuable data. A video overview of the free benchmarking dashboard and how to use it to improve performance management is available online.
For more information, please contact Emile Gourieux at STR via email, email@example.com, or by phone, (615) 824 8664 ext. 3221.