Thanks to a partnership between the BC Regional Tourism Secretariat (BCRTS), BC Hotel Association (BCHA), and STR, accommodation operators in the province can now access the valuable data collected by STR at no charge.
STR collects performance data—including available rooms, rooms sold, and net room revenue—from participating accommodation operators throughout BC. The data is amalgamated so individual participants are not identifiable within the reports. This data is then used as part of STR's weekly reporting tool and personal dashboard, which operators can use to understand how they compare to others in their market and to make strategic decisions related to their own pricing.
Those interested in participating in STR's benchmarking program can sign up online. A video overview of the free benchmarking dashboard and how to use it to improve performance management is available online.