Wine Growers Canada (WGC) recently announced the launch of Come Over October™ 2025, bringing this celebrated international campaign to wine lovers across Canada.

Created in 2024 by Come Together—A Community for Wine, a U.S.-based organization co-founded by acclaimed wine author and educator Karen MacNeil, and fellow wine communicators Kimberly Noelle Charles and Gino Colangelo, Come Over October™ quickly became a global success. The campaign was designed to tell the story of wine’s positive social and cultural role, while encouraging people to put down their devices, gather in person, and reconnect. Its inaugural year saw strong industry support across the United States and international recognition for its uplifting message.

Now, with WGC adopting the campaign for 2025, Canada will become the next chapter in this growing global movement.

October is the perfect month to celebrate connection in Canada. Whether it’s harvest celebrations from Thanksgiving (October 13, 2025) to Oktoberfest, or natural occasions to gather, including Halloween, the start of hockey season or the Blue Jays and CFL playoff races. Combined with crisp autumn air and vibrant fall colours, October creates an ideal backdrop for Canadians to invite friends and family to “come over” and share a glass of Canadian wine.

“The success of Come Over October™ confirmed what we’ve long believed: Canadian wine has a unique power to bring people together,” said Dan Paszkowski, President and CEO of Wine Growers Canada. “October is a magical time in Canada, full of natural opportunities to gather, making it the perfect season to reconnect over a glass of Canadian wine.”

At its heart, Come Over October™ is about more than wine. It’s about hospitality, friendship, and belonging. In an age where loneliness and isolation are on the rise, Wine Growers Canada is inviting everyone to make October a month of meaningful connection.

“We are thrilled to have Canada join us in what has become an impassioned campaign to highlight wine’s role in culture and society,” said Karen MacNeil, co-founder of Come Together—A Community for Wine. “The goal of Come Over October™ has always been to remind people that wine has, for thousands of years, been at the center of human connection. To see this message embraced across borders is truly exciting.”

WGC’s adoption of Come Over October™ also creates an umbrella brand platform for the Canadian wine sector, helping wineries and partners across the country engage Canadians with positive, inclusive messages about wine’s role in everyday life.

“Come Over October™ isn’t just about wine – it’s about opening your door, sharing time with others, and making space for meaningful connection,” added Paszkowski. “In today’s increasingly digital world, isolation and loneliness are the need for authentic human interaction has never been greater.”

Wine lovers can follow the campaign on social media @comeoveroctober and share their gatherings using #comeoveroctober. Canadian wineries, retailers, restaurants, and industry partners will have access to campaign materials and promotional assets to amplify the message throughout the month.

Content sourced from Wine Growers of Canada media release.