The 5th annual Love for Kelowna Day occurred on Saturday, May 25, 2024. It celebrated our community and the tourism industry and connected residents and visitors with more local businesses.
This year, over 25 local businesses created special offers and deals for the day, while 11 businesses contributed to a Love for Kelowna Day prize, which received nearly 1,400 entries. More than 1,300 people passed through the Kelowna Visitor Centre despite less than favourable weather conditions.
The businesses that partnered with our organization received exceptional exposure through organic social media posts and paid social media advertising. Through these efforts, the landing page received over 10,000 page views, and the contest page received over 5,000 page views between May 19 - 26, 2024. On social media, seven different posts garnered over 2,500 engagements, with the post highlighted below reaching over 16,000 people.
Love for Kelowna Day was launch in 2020 as a way to encourage area residents to support local, explore their favourite places, and share why they love Kelowna while travel was on hold. Now, Love for Kelowna Day connects residents and visitors with more tourism businesses and showcases the value of tourism in our community. The feedback and response to the day have been overwhelmingly positive, and we can’t wait to make it all bigger and better next year!
