#BCTourismMatters  #TourismWeek


Tourism Week

May 24 - 31 is Tourism Week in Canada. This initiative, led nationally by the Tourism Industry Association of Canada (TIAC) and provincially by the Tourism Industry Association of BC (TIABC), is an annual celebration of Canada's tourism industry, workers, and captivating attractions that welcome visitors from home and abroad.

This year, Tourism Week looks very different than most years. Canada's tourism sector was first hit and hardest hit by the ongoing global COVID-19 pandemic and will be one of the last sectors to fully recover. The national and provincial associations are the voice for the tourism sector and have been advocating for government support to help us get through this crisis so that businesses are ready and able to welcome visitors as soon as it's safe to do so. They are launching a national grassroots advocacy campaign to help deliver this message to decision-makers in Ottawa, learn more.

Tourism Kelowna's focus this year will be on conveying the importance of the industry, whose numerous contributions strengthen the local economy and enrich the quality of life for residents. We will also showcase additional ways for those in the community to #exploreKelownalocal, which includes Show Your Love for Kelowna Day on May 30. 

We encourage you to showcase your business’ contributions alongside our efforts. Here are a few ideas for you to consider for Tourism Week:

  • Highlight the work of a long-standing team member, or welcome new faces to the team, through a blog or social media post.
  • Share a quote or testimonial from a customer or supplier.
  • Showcase uplifting stories or interesting tidbits about your business throughout the week, to further connect with locals and with visitors who are planning for future travel.

Those in the community can also show their support for local tourism-related businesses this week in a variety of ways—visit our #exploreKelownalocal page and #exploreKelowna blog for ideas and get set to join us for Show Your Love for Kelowna Day on May 30.

Dreaming of the day you can visit Kelowna again and want to show your support? Share photos from past trips, give shout-outs to those businesses you can't wait to visit again or take part in virtual events. We can't wait to see you when it's time to travel again!

Local Economic Impact of the Tourism Industry
  • Number of overnight visitors: 1.8 million
  • Annual visitor spending: $337 million
  • Total number of jobs: 11,890
  • Total tax revenues: $142 million
  • Total economic output: $1.25 billion

 

If you have any questions about Tourism Week or the economic impact of the tourism industry in Kelowna, please reach out to marketing@tourismkelowna.com

 

Be a Tourist in Your own Town

Wine Community Spotlight: West Kelowna

Wind your way through West Kelowna to visit some of the region’s most iconic wineries, renowned not only for their award-winning wines but also...

View More

Wine Community Spotlight: Lake Country

Imagine swirling a glass of crisp white wine, the Okanagan Valley unfolding before you with rolling hills and glittering lakes. This idyllic...

View More

Mountain Biking in Kelowna: A close look at the Smith Creek network

After pedalling up the winding switchbacks on the Holy Pail Climb Trail, you drop into Feel the Love, a fast, flowy trail full of unique berms, jumps,...

View More

Guide to Kelowna's Foodie Scene: Tea Parties

As they say, “tea is a ritual, an art that nourishes the soul.” One of the most popular beverages in the world, taking time for tea...

View More