We all know that as tourism operators and marketers, it’s important to be fully informed on how to evaluate our audiences, the tourism landscape in which we operate, and ensure we get the best return on our investments. That’s why Tourism Kelowna would like you to join us at our Annual General Meeting and marketing workshops on December 11. Below is the day’s Agenda, and we hope that you will participate in all or as many of the sessions as possible. Don’t delay your registration; it only takes moments to reserve your seats, and the benefits of participation are manifold.

Date:  Wednesday, December 11, 2013
Location:  Kelowna Ramada Hotel and Conference Centre

Google Analytics Workshop – Learn how to evaluate the effectiveness of your on-line advertising
Have you heard about Google Analytics but have no idea how to start using it? Join John Yuill, Senior Web Analyst at Electronic Arts as he presents “Google Analytics for Online Marketing Intelligence”. John has been working with companies and helping them evaluate their online activities for nine years. He has extensive experience when it comes to measuring and optimizing your online marketing dollars and will ensure you leave with suggestions and ideas to help you get the best return on your investment.

Time:  9:00 am – 10:30 am
Cost:     Free for Tourism Kelowna Necessities Package Stakeholders;      $25.00 for Non-Necessities Package businesses
Reserve your seat by December 3, 2013 – click here

Tourism Kelowna Society Annual General Meeting
Time:  10:30 am – 12:00 pm
Cost: No Charge
Reserve your seat by December 3, 2013 – click here

LGBT Workshop – Lunch Included
Join LGBT expert Angus Praught as he discusses how your business can position themselves to attract customers from the lesbian, gay, bisexual and transgender travel markets. This workshop will identify why this demographic is valuable to your business, potential concerns or issues they may have and how you can educate your staff and colleagues to ensure you are a welcoming option for this travelling market.

Time:  12:30 pm – 3:00 pm
Cost: $55.00 – includes buffet lunch
Reserve your seat by December 3, 2013 – click here