Category - Media Coverage

Tourism Kelowna enacts a number of marketing tactics in an effort to drive travellers to Kelowna and encourage visitor spending and participation in many destination activities and attractions. Our earned-media strategy works to showcase Kelowna as an urban, lakeside, culinary capital, surrounded by agriculture and natural beauty, perfect for year-round exploration.
Television personalities, elite athletes, travel and adventure photographers - even four-legged friends: travel influencers come in various forms but all have the same opportunity to help drive visitation to a destination. Over the past few months, Tourism Kelowna has had great success working with influencers to showcase our destination and its many attractions.