Category - Advertising & Marketing

Tourism Kelowna is pleased to share that Melissa McCluskey has recently started a new role within our organization. Putting her knowledge of Kelowna and area's accommodations, attractions, conferences, and events to use, Melissa will use Tourism Kelowna's social media and communication  channels to inspire travellers to choose Kelowna as a must-visit destination and provide information to our stakeholders, industry, and community.
Television personalities, elite athletes, travel and adventure photographers - even four-legged friends: travel influencers come in various forms but all have the same opportunity to help drive visitation to a destination. Over the past few months, Tourism Kelowna has had great success working with influencers to showcase our destination and its many attractions.
Tourism Kelowna's fall advertising tactics are rolling out this week. With key objectives to generate awareness of Kelowna as the perfect fall getaway and drive travellers who have already demonstrated an interest in a fall vacation to choose Kelowna, our fall advertising tactics will run from September 10 through to October 31.
Tourism Kelowna is proud to partner with the Wines of British Columbia, Quails' Gate Estate Winery, and the Thompson Okanagan Tourism Association (TOTA) on a marketing initiative to profile Kelowna and the Okanagan Valley's amazing culinary bounty to highly motivated wine and food lovers in the Western United States.
The fires that resulted from lightning strikes earlier this month received widespread media coverage, especially in western Canada. Even though there has been little impact on residents and visitors’ ability to enjoy summer activities, how media chooses to portray our destination has a significant impact on visitation.