In April, Tourism Kelowna sent out its first seasonal media newsletter. This newsletter outlined some of the exceptional experiences to be had in Kelowna including craft beer, live music and outdoor concerts, Okanagan Lake musts, and small-batch sweets.
With over 800,000 followers on Instagram, 195,000 followers on Twitter, and 290,000 followers on Facebook, Jillian Harris is a major social media influencer and a recognizable television personality. What's more, as a local resident, she also knows first-hand about our destination's experiences that will draw people here.
Tourism Kelowna and Global Television's Morning Show partnered on a week-long promotion to inspire viewers to travel to Kelowna and area, and gave viewers the chance to win an opportunity to travel here to experience it for themselves.
For over eight years, Shauna Merritt has led many marketing, content, and social media initiatives for Tourism Kelowna that position us as a destination marketing leader, which is why we're sad to share that she will be moving on to other projects and her last day is April 25, 2018.
Tourism Kelowna, along with regional, provincial, and national destination marketing partners, was recently in San Francisco, California, pitching stories to key U.S.-based travel media outlets and writers.