Author: Jennifer Widmer

Tourism Kelowna has been named the province’s Destination Marketing Organization (DMO) of the year at the BC Tourism Industry Awards. Awarded on Thursday, February 28, 2019, Tourism Kelowna received top honours in the category of DMO Professional Excellence; recognizing the organization’s outstanding performance, accountability, and commitment to British Columbia’s tourism industry.
On Tuesday, December 11, the Tourism Kelowna Society held their Annual General Meeting (AGM) at the Kelowna Yacht Club, updating more than 100 attending stakeholders on how the destination marketing organization continues to grow Kelowna’s national reputation as a four-season outdoor destination of choice.
Tourism Kelowna enacts a number of marketing tactics in an effort to drive travellers to Kelowna and encourage visitor spending and participation in many destination activities and attractions. Our earned-media strategy works to showcase Kelowna as an urban, lakeside, culinary capital, surrounded by agriculture and natural beauty, perfect for year-round exploration.