Tourism Kelowna enacts a number of marketing tactics in an effort to drive travellers to Kelowna and encourage visitor spending and participation in many destination activities and attractions. Our earned-media strategy works to showcase Kelowna as an urban, lakeside, culinary capital, surrounded by agriculture and natural beauty, perfect for year-round exploration.
Working with travel media, bloggers, and social influencers contributes to Tourism Kelowna’s strategic marketing efforts to drive visitation to our destination and encourage tourism spending in market.
In April, Tourism Kelowna sent out its first seasonal media newsletter. This newsletter outlined some of the exceptional experiences to be had in Kelowna including craft beer, live music and outdoor concerts, Okanagan Lake musts, and small-batch sweets.