Wine Trails Passport - Messaging Toolkit 

We have now launched the #exploreKelowna Wine Trails Passport. Through our social media accounts and newsletters, we'll be promoting the Pass to Kelowna & Central Okanagan residents, as well as visitors as soon as we can. 

To amplify these messages, we encourage you, as partners in the Pass, to also share news of the Wine Trails Passports with your networks. We have put together some images and suggested messaging that you can use on your channels. We have also included an overlay so that you can add the #exploreKelowna Wine Trails Passport logo to any of your own images. 

SOCIAL MEDIA

Suggested Messaging

Facebook and Instagram

The #exploreKelowna Wine Trails Passport is now available! This FREE pass provides access to exclusive offers and discounts at a selection of wineries, as well as the chance to win some great prizes. Sign up now to support local, explore your own backyard, and sample award-winning wines!  [link in bio or https://www.tourismkelowna.com/wine-trails-passport/]

Twitter

The #exploreKelowna Wine Trails Passport is now available! This FREE pass provides access to exclusive offers and discounts at a selection of wineries, as well as the chance to win some great prizes. Sign up now to support local, explore your own backyard, and sample award-winning wines!  [link in bio or https://www.tourismkelowna.com/wine-trails-passport/]

Additional Messaging

Want to sample amazing wines and enter to win some great prizes? Sign up now for the #exploreKelowna Wine Trails Passport at www.tourismkelowna.com/wine-trails-passport/ and start exploring, safely. 

Have you heard? The #exploreKelowna Wine Trails Pass is out now! If you’re in Kelowna or the Central Okanagan, sign up today to get access to exclusive deals from select wineries [www.tourismkelowna.com/wine-trails-passport, or ‘link in bio’ verbiage]

Hashtags

• Include the hashtag #exploreKelowna and #exploreKelownalocal for us to find your posts.
  • We encourage visitors and industry to use this hashtag to share their messages. It keeps visitors, residents, and us at Tourism Kelowna informed.

Images & Overlays

• We have attached an example image with the Wine Trails Passport logo included that you can share on your channels. 
• We have also attached an overlay of the logo so you can use it with the images of your own business. This can be done with media editing tools such as Photoshop or Canva (Canva is a free easy to use website). 
  • The overlay is 1080 x 1080 pixel (1:1 ratio) best used for social media posts.

SAFETY & RESPONSIBLE TRAVEL

• Encourage guests to keep safe through your social media messaging, on your website and in person.
• Share our "Ways to Explore Kelowna Safely" information or create similar safety messaging of your own.