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Local Savings Pass - Messaging Toolkit 

We have now launched the #exploreKelowna Local Savings Pass. Through our social media accounts and newsletters, we'll be promoting the Pass to Kelowna & Central Okanagan residents.

To amplify these messages, we encourage you, as partners in the Pass, to also share news of the Local Savings Pass with your networks. We have put together some images and suggested messaging that you can use on your channels. We have also included an overlay so that you can add the #exploreKelowna Local Savings Pass logo to any of your own images. 


SOCIAL MEDIA

Suggested Messaging

Facebook and Instagram

We’re excited to be a part of the #exploreKelowna Local Savings Pass!   Created for Kelowna and Central Okanagan residents, this FREE pass provides access to exclusive offers and discounts from more than 80 participating businesses. The pass makes it easy, fun, and rewarding to support local and explore your own backyard. Sign up now to save and get set to start exploring, safely [link in bio or tourismkelowna.com/local-savings-pass]

Twitter

We’re excited to be a part of the #exploreKelowna Local Savings Pass! Created for Kelowna & Central Okanagan residents, this FREE pass provides access to exclusive offers from more than 80 businesses. Sign up now to save and get set to start exploring, safely [link in bio or tourismkelowna.com/local-savings-pass]

Additional Messaging

Want to help support our local community and get exclusive deals? Sign up now for the #exploreKelowna Local Savings Pass at tourismkelowna.com/local-savings-pass/ and get set to start exploring, safely.

Have you heard? The #exploreKelowna Local Savings Pass is out now! If you’re a resident of Kelowna or the Central Okanagan, sign up today to get access to exclusive deals from more than 80 local businesses. [Insert page link, or ‘link in bio’ verbiage]

Hashtags

  • Include the hashtag #exploreKelowna and #exploreKelownalocal for us to find your posts.
    • We encourage visitors and industry to use this hashtag to share their messages. It keeps visitors, residents, and us at Tourism Kelowna informed.

Images & Overlays

  • We have attached a selection of general Kelowna images with the Local Savings Pass logo included that you can share on your channels. 
  • We have also attached an overlay of the logo so you can use it with the images of your own business. This can be done with media editing tools such as Photoshop or Canva (Canva is a free easy to use website). 
    • The overlays are 1080 x 1080 pixel (1:1 ratio) best used for social media posts.

SAFETY & RESPONSIBLE TRAVEL

  • Encourage guests to keep safe through your social media messaging, on your website and in person.
  • Share our "Ways to Explore Kelowna Safely" information or create similar safety messaging of your own.