Montana's Brier Social Messaging 

Use your active social media channels to promote any Montana's Brier specific events you're hosting, any offers or exclusive services available during the event, or just to welcome curlers and fans during the event. 

Tags and Hashtags

Make sure you are tagging and using the official hashtags of the event. These will notify Tourism Kelowna and Curling Canada of your post making it easier to re-share and amplify your message. 

  • Tourism Kelowna: Tag @tourismkelowna and use the hashtag  #explorekelowna
  • Curling Canada:  Tag @curlingcanada and use the hashtag  #BRIER2025

 

Messaging Examples

Welcome Post: Welcome to the #Brier2025 in beautiful Kelowna! 🎉 We’re so excited to have fans from all over Canada joining us. Whether you’re here for the curling action or enjoying everything our city has to offer, we’re ready to make your experience unforgettable! 

Promoting Special Offers: "Calling all Montana's Brier fans! 🥌 Pop by for exclusive offers this week only! Show us your ticket and access our exclusive offer while you gear up for the big game! 

Promoting themed events: The Montana's Brier isn’t just about curling – it’s a celebration of community! Join us at for live music, local food, and a true Kelowna experience. Let’s keep the curling spirit going! 

Engage with Teams: "Good luck to all the amazing teams competing at the #Brier2025! We’re cheering you on every step of the way. Drop by and say hi, and don’t forget to grab your [special offer or product] to fuel up between games!  

These are just some examples and ideas on how to engage, please edit as needed for them to fit with your business or offers/services. 

Spotlight on Kelowna