Curling's largest event, the 2025 Montana's Brier, is taking place at Prospera Place from February 28 to March 9, 2025. We’re excited to bring you everything you need to make the most of this major event as it rolls into Kelowna. This toolkit is designed to help you leverage the event to maximize exposure, engage with attendees, and get involved in the excitement.
In the links below you'll find a deck with the event overview and examples & ideas of how to activate your business, the official event schedule, key curling lingo to help you talk the talk, official graphics to enhance your promotions, and more.
If you have any questions, or need any further resources, please reach out to Sara Correa at sara@tourismkelowna.com
Click here for an event overview as well as ideas and examples of how to leverage the event and drive traffic to your business.
Keep an eye on the official Montana's Brier schedule to plan events and staff accordingly. Each draw is 2-3 hours.
The Original 16 Patch is “curling’s party place” and will have a nightly entertainment, meet & greets, and food and drinks.
Send us your Montana's Brier related events to add them to our website & socials. Make sure to click the 2025 Montana's Brier category on the form.
Drive traffic to your business by offering discounts, added values, or exclusive Montana's Brier options. Send us your offers to be added to our website and socials.
Post your Montana's Brier/Curling activities, offers, & services on your social media and share with us! Click on the link for official hashtags & suggestions.
Download the official Welcome to Kelowna graphics to share on socials or add to your offerings. Graphics are available in different formats.
Use the Welcome to Kelowna Montana's Brier hype video to help generate excitement about the event. Share to your socials or embed on your website.
Brush up on your curling lingo to help theme your activities or services. Click on the link below to access key curling words and definitions, provided by the Kelowna Curling Club.
Purchase group tickets at special rates to treat your staff or clients to world class curling.
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts