The refreshed 2025 Local Flavours Program offers an even greater opportunity for food and beverage businesses in the Central Okanagan to shine. With expanded promotional tactics, increased value, and updated program categories, this year’s program is designed to spotlight businesses that celebrate and support local growers, producers, and makers, and connect visitors to authentic, homegrown experiences. From brewery pours to farm-inspired menus, it’s all about showcasing the delicious diversity of Kelowna—while supporting the community that makes it all possible.
Why Join the 2025 Local Flavours Program?
- $1000 investment = $1500 advertising value (with 50% matched by Tourism Kelowna)
- Guaranteed blog and social media features
- Enhanced listing and premium homepage position for promotion
- Exposure to 175K+ engaged followers and 22K newsletter subscribers
- Content creation by a local photographer or creator
New This Year:
- 50% Matched Investment by Tourism Kelowna: Your $1,000 investment becomes $1,500 in advertising value.
- Premium Website Placement: Featuring a new layout with direct homepage links and redesigned Spots pages to better showcase your business.
- Updated consumer facing "Must Visit" Spots Pages:
- Foodie Spots – for restaurants, cafés, bakeries, etc.
- Sip Spots – for breweries, cideries, distilleries, coffee roasters, and more
- Farm Spots (webpage coming soon) - for farms, orchards, and markets
Proven Results from 2024
In 2024, the Program saw strong engagement:
- 172,000+ paid ad reach
- 108,000+ organic social reach
- 16,000+ blog views across nine articles
- 4.3 million display ad impressions
This collaborative program delivers targeted, seasonal marketing through trusted outlets like Castanet, Vancouver is Awesome, Kelowna 10, Narcity, and more—ensuring your story is seen by audiences with a high intent to explore, sip, and savour local.
Program Details
- Cost:
- Full Program $1,000 + GST for members ($1,200 for non-members)
- Ads only $500 + GST for members ($700 for non-members)
- Run Dates: April – December 2025
- Sign-Up Deadline: April 30, 2025
| ADVERTISING TACTICS | $1000 | $500 |
|
Collaborative advertising promoting program businesses and experiences |
X | X |
|
Inclusion in Program specific landing page used as CTA for all advertising |
X | X |
|
Collateral indicating your business is part of the program |
X | X |
|
TOURISM KELOWNA VALUE-ADDED TACTICS |
||
|
Enhanced listing on TourismKelowna.com VALUE $100 |
X | |
|
At least two mentions in Tourism Kelowna blog articles, promoted through newsletters and Meta ads VALUE $500 |
X | |
|
At least two organic mentions on Tourism Kelowna social media accounts, in feed carousel or Reel |
X | |
|
Year-round social media advertising |
X | |
|
Content collection by a local creator, photographer, or videographer |
X |
For questions or to reserve your spot, contact Jacqui Dowling, Membership & Industry Development, at jacqui@tourismkelowna.com.
Let’s work together to share the story of our region’s rich food and beverage scene—one plate, sip, and bite at a time.