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Photo taken in October 2024.
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Tag: Summer Advertising

William R Bennett Bridge During Summer 2025 Aerial

Using the Beautiful Game to Introduce a Beautiful Destination

By Chris Shauf, Director of Marketing & Communications on Jun. 15, 2026

Introducing Kelowna to International Audiences during the FIFA World Cup In June and July, global sports enthusiasts will be glued to coverage of the FIFA World Cup 2026™. Canada is hosting games in Vancouver and Toronto, with travellers from around the world visiting these destinations and potentially discovering them for the first time. …

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Couple with wine and food at Frind Winery picnic area

2024 Summer / Fall Marketing Update

By Chris Shauf, Director of Marketing & Communications on Aug. 20, 2024

After a strong and steady spring, we saw an opportunity to increase our marketing efforts over the summer to help increase bookings, especially mid-week. We invested in additional marketing and advertising tactics throughout the summer, as outlined below, to further support local tourism businesses…

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Your insider guide to the best of Kelowna, from vineyards to vistas, bites to bike trails.

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Okanagan Sunflowers aka Arrowleaf balsamroot
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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of the syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts.

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