Celebrating Tourism's Bright Moments in 2021

2 min read

As we continue to forge ahead through the ongoing ups and downs of the pandemic, doing all we can as an industry to stay safe and keep others safe, let’s take a moment to reflect back on some of the bright moments for our local tourism industry and community in 2021…

Tourism Kelowna Attends Sport Events Congress

2 min read

From April 7-9, Tourism Kelowna attended the 2021 virtual edition of Sport Events Congress (SEC) hosted by Sport Tourism Canada. SEC is a three-day interactive and educational event and the largest annual gathering of professionals connected to Canada's $6.8 billion sport tourism industry…

Major Events Update and Outlook

3 min read

Established in 2016, Tourism Kelowna’s Major Event Strategy was developed as a component of the organization’s strategic plan. This strategy formalized an event attraction framework to tap into the growing sport and event tourism industry, to further our destination’s national exposure, and to be a significant driver of overnight visitation and economic activity…

Golf Plays on in the Okanagan

2 min read

With 19 exceptional courses and one of the longest, driest seasons in Canada, golf tourism to our destination, including professional tournaments, is an important segment for both leisure travel and events. This year, COVID-19 has had an impact on sporting events, though some golf championships are still playing on…