Kelowna Flourishing as a Sports Destination
5 min read
Kelowna's reputation as a premier destination for sport event hosting continues to grow, generating increased visitation, significant economic impact, and positive community spirit.…
Tag: Sport Tourism Canada
Exploring Opportunities and Fostering Relationships at Sport Event Congress
4 min read
Each year, Sport Tourism Canada hosts Sport Event Congress (SEC), the largest sports tourism gathering in the country. This year, more than 300 people—representing national and provincial sports organizations, event right holders and planners, event management firms, destination tourism professionals, and elected officials—travelled to Winnipeg, MB, to attend the event…
Spartan Race Weekend Generates Over $2 Million in Economic Activity for Kelowna
5 min read
For the first time in its seven-year history, the North American Spartan Championship was held outside of the United States in 2022. The 2022 championship took place in Kelowna, BC, at Big White Mountain during the weekend of August 27-28…
Sport Tourism Canada Spotlights Kelowna as a Host City for Sport Events
1 min read
This month, Kelowna is on full display in Sport Tourism Canada's Member Spotlight, showcasing our destination as a host city for sports events to over 250 national and provincial sport organizations…
Kelowna featured by Sport Tourism Canada
1 min read
This month, Kelowna is on full display as Sport Tourism Canada's Member Spotlight, showcasing our destination as a host city for sports events to over 250 national and provincial sport organizations…
Major Events Update and Outlook
3 min read
Established in 2016, Tourism Kelowna’s Major Event Strategy was developed as a component of the organization’s strategic plan. This strategy formalized an event attraction framework to tap into the growing sport and event tourism industry, to further our destination’s national exposure, and to be a significant driver of overnight visitation and economic activity…
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2025 Tourism Kelowna
