3 min read
On May 25, the provincial government announced BC’s restart plan, a summary of which can be viewed below. Existing COVID-19 restrictions will begin to ease as we progress through each step of the four-part plan, so long as vaccination rates continue to increase and cases and hospitalizations decrease…
6 min read
COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…
2 min read
Every month, tourism-related businesses and organizations in Kelowna and the Central Okanagan join Tourism Kelowna's Base or Enhanced Programs. We want to take this opportunity to welcome these new stakeholders to our organization and introduce them to the rest of our network and industry—here are the businesses that have joined in 2021. …
4 min read
Spring usually brings additional visitors seeking great weather, outdoor trails, golf, and new releases at local wineries. Our marketing, business development, and visitor experience strategies over the last number of years have resulted in strong, sustained growth in occupancy, visitation, and…
4 min read
COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…
7 min read
COVID-19 has continued to transform the travel and tourism industry and influence consumer needs and behaviours. Recent research by the BC Regional Tourism Secretariat found that only 25% of BC tourism firms are operating 'business as usual'. While some habits changed immediately, others continue to evolve and shift over time. It's important to keep up with as many of these changes as possible to help you best meet or anticipate consumer habits…
2 min read
Take your time. Stay a bit longer. Rediscover what you love about fall. That's the message we want visitors coming to Kelowna and the Central Okanagan to hear as they come to experience our incredible fall weather and share our fall flavours. …
2 min read
As we've been connecting with our stakeholders to collect and share information on the impact of COVID-19, we've received good feedback and questions. To help further, we'll take questions and themes and share them through this format. This second set of questions delves further into our team’s work…
2 min read
Tourism Kelowna's 2019 fall advertising campaign delivered strong results. The campaign included several tactics including television ads, online videos, social media advertising, digital native ads, e-mail marketing, online banner ads, and online travel agency partnerships…
1 min read
Are you proud of the outstanding work your team does within BC's tourism industry? Or, do you know an individual or organization that has made an exceptional contribution to the industry? The BC Tourism Industry Awards are accepting nominations until January 13, 2020, in the following seven categories…
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2023 Tourism Kelowna
