Local Activation Encourages Residents to #exploreKelownatoday
2 min read
Over 10 weeks in late fall and early winter, we worked with local media outlets to encourage residents to #exploreKelownatoday.…
Tag: Destination Marketing
Fall Marketing Campaign Set to Help Kelowna and Area Rebound
3 min read
Without question, this is the most challenging summer Kelowna and the Central Okanagan has faced in our lifetime. What's even tougher to comprehend, is that it's coming off the toughest year our industry has faced.…
Interprovincial Travel Set to Resume as BC Moves to Step 3 of its Restart Plan
3 min read
As COVID-19 cases and hospitalizations continue to decline and with close to 80% of eligible adults having received their first vaccine, BC will move forward with the next step of its restart plan on July 1 as planned. The move to Step 3 is exciting news for the tourism industry in particular, as the province gets set to welcome back visitors from across the country for recreational travel…
Recreational Travel Within BC set to Resume as Province Moves to Step 2 of its Restart Plan
2 min read
With the number of COVID-19 cases and hospitalizations on the decline and more than 75% of adults in BC having now received their first dose of the vaccine, the province will move to Step 2 of its restart plan on June 15, as planned. This is welcome news to everyone in the tourism industry, as the ban on non-essential travel within the province will be lifted as part of this next step…
Stakeholder Plug-In Session Provides Insight on Marketing 2021 and Beyond
2 min read
Last week, more than 40 attendees participated in our second virtual Stakeholder Plug-In Session, Marketing 2021 and Beyond. The sessions were created to foster connection, encouraging our stakeholders to "plug-in" with our team, with each other, and with relevant information, trends, and issues in our industry…
Spring Local Activations Review
2 min read
Through the winter and spring, our marketing and communications team was fully engaged in creating articles, curating social media content, producing new videos, and working with local content creators and media outlets to actively encourage Kelowna residents to stay local and support local…
Welcome, New Stakeholders: May 2021
2 min read
Every month, tourism-related businesses and organizations in Kelowna and the Central Okanagan join Tourism Kelowna's Base or Enhanced Programs. We want to take this opportunity to welcome these new stakeholders to our organization and introduce them to the rest of our network and industry. …
BC's Restart Plan for a Safe Return to Normal
3 min read
On May 25, the provincial government announced BC’s restart plan, a summary of which can be viewed below. Existing COVID-19 restrictions will begin to ease as we progress through each step of the four-part plan, so long as vaccination rates continue to increase and cases and hospitalizations decrease…
Industry and Consumer Trends: May 2021
6 min read
COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…
Welcome, New Stakeholders: January-April 2021
2 min read
Every month, tourism-related businesses and organizations in Kelowna and the Central Okanagan join Tourism Kelowna's Base or Enhanced Programs. We want to take this opportunity to welcome these new stakeholders to our organization and introduce them to the rest of our network and industry—here are the businesses that have joined in 2021. …
Kelowna is situated on the traditional, ancestral, and unceded tm̓xʷúlaʔxʷ (land) of the syilx/Okanagan people who have resided here since time immemorial
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2023 Tourism Kelowna
