Tourism continues to be a vital part of Kelowna and area’s economy, lifestyle, and community identity. The 2024 Resident Perceptions of Tourism Survey, conducted in collaboration with Destination BC, provides valuable insights into how locals view tourism’s impact in their communities. The snapshot…
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Now in its 15th year, National Tourism Week (NTW)—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)—encourages all tourism partners to come together to…
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The 2025BC Tourism Industry Conference, organized by the Tourism Industry Association of BC (TIABC), was held last week in Vancouver, BC. Over 460 delegates from around the province attended, ready to tackle issues and discuss opportunities for the industry under the theme 'Tourism For All - Embracing the Journey.'…
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Here are some opportunities for eligible businesses to take advantage of for support and expertise and to learn new skills…
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Destination BC (DBC) is currently seeking tourism industry membersto join its Tourism Marketing Committee (TMC) for the 2025-2027 term…
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Destination BC (DBC) offers numerous learning resources for tourism-based businesses, including the 8-weekTourism Digital Academy. …
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Building off the success of an active 2023 Travel Media Program—which highlighted itineraries on sustainability, food culture, local sips, outdoor experiences, and cycling—we kicked off 2024 by partnering with Thompson Okanagan Tourism Association (TOTA) and Destination BC to host media for a Sip & Ski winter trip…
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Regional Destination Management Organizations (DMOs) are gearing up to welcome 2SLGBTQIA+ travellers to the Thompson Okanagan as part of ongoing initative Travelling Out in the Thompson Okanagan (TOTO). The collaboration is shared among Tourism Kamloops, Tourism Vernon, Tourism Kelowna, Visit…
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Emergency Preparedness Week kickedoff yesterday, May 5, and runs through May 11, 2024. Emergency situations impact local businesses, residents, and visitors, potentially affecting or influencing those travelling or planning a trip to our province or region, so being prepared is vital. …
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National Tourism Week—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including theTourism Industry Association of BC (TIABC) and Destination BC (DBC)—is less than a week away, kicking off on Monday, April 15…
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