#exploreKelownalocal Campaign with KelownaNow

1 min read

As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …

Provincial Government Announces Dedicated Relief Funding for the Tourism Sector

2 min read

In response to the Tourism Task Force's final report, which was presented to Melanie Mark, Minister of Tourism, Arts, Culture and Sport last week, the provincial government issued a press release this morning announcing that they will be committing $100 million in dedicated relief funding for the tourism sector, while also allocating $5 million to Indigenous Tourism BC to administer relief grant funding targeted for Indigenous businesses…

Tourism Task Force Releases Final Report

1 min read

In mid-September, as part of the province’s StrongerBC Economic Recovery Plan, an 11-person Tourism Task Force, made up of leaders from within the industry, was assembled to provide recommendations on how to allocate the $50 million in recovery funding and on how to remain competitive as an industry beyond recovery. On December 9, the Tourism Task Force presented its final report, The Future of Travel: Positioning B.C. to Accelerate Recovery and Growth , to the Minister of Tourism, Arts, Culture, and Sport…