Earlier this week, Carla Bechard joined Tourism Kelowna's team, taking on the Travel Media & Communication role. Carla will co-ordinate our earned media program, working with travel media and journalists to ensure our efforts are strategically connected to our overall destination marketing and communication strategy.
Carla is an experienced tourism marketing and communication specialist and has worked with local, regional, and provincial destination marketing organizations managing marketing projects and campaigns, securing high-profile editorial coverage, and creating content campaigns with travel and lifestyle influencers.
Please reach out to Carla with news, information, and story ideas, or questions about our travel media program, at carla@tourismkelowna.com or by calling (250) 861-1515 ext 204.
