Tourism Kelowna, together with the Vernon, Summerland, and Oliver tourism associations, is participating in a Destination BC-funded co-op marketing campaign, created by partnering with Seekers Media and Miss604. The theme and hashtag for this campaign is #OkanaganExploring, creating itineraries in each city/town, which can be used by travellers as a multi-day adventure to explore the Okanagan Valley.
Part one of the campaign occurred this past spring and proved to be a success, bringing in a total of over 1.1 million impressions and reaching over 725,000 through #OkanaganExploring.
Here are some highlights from the spring campaign:
The video below explores Westbank First Nation, showing the Indigenous history and stories passed down from generations of the Syilx people.
Stories from our neighbouring communities:
- Vernon: How to explore the best of Vernon by bike
- Summerland: Savour the flavours of Summerland
- Oliver: Oh, the things you will see in Oliver, BC
See what people were talking about on social media:
Part two of the campaign will take place this fall, so look out for #OkanaganExploring from Seekers Media to see the next wave of stories. Tourism Kelowna will share content on our social media channels; please feel free to share it on your own social media channels, as well.