Tourism Kelowna is proud to work with Tourism Vernon, Tourism Kamloops, and Travel Penticton to introduce and showcase BC's most diverse bike trip, the Sagebrush Singletrack, through a marketing program supported by Destination British Columbia. 

sagebrush singletrack
In partnership with Mountain Biking BC, Sagebrush Singletrack highlights the regions diverse network of trails and introduces activities to enjoy after a full day of riding. 

The digital marketing campaign includes video, photo, maps, and written content to inspire visitation to each of the destinations (or a road trip to experience them all). Travellers can also find out all about Big White Bike Park on Mountain Biking BC's Bike Parks BC program page. 

A recent study, released in June 2018, shows that revenues from mountain bike tourism in British Columbia totals over $70.6 million and there are 687 jobs directly related to mountain bike tourism in the province. Through tactics like this mountain biking marketing partnership, Tourism Kelowna is working to drive overnight visitation to our destination and increase economic impact in Kelowna and neighbouring communities. 

If you have questions about Tourism Kelowna's marketing partnerships, please contact Chris Shauf at or by calling (250) 861-1515 ext 203.