Christina Ferreira, owner of Impact Events and Brand Management, has joined the Tourism Kelowna Board of Directors to serve an 8-month term to April 2020, representing the Restaurants, Retail, and Attractions sector.

Christina has worked in destination marketing in Kelowna since 2002. Through her company, Impact Events and Brand Management, Christina owns and operates popular attractions (Kelowna Wine Country Half Marathon and Diner en Blanc Okanagan) and works with a client portfolio focused on hospitality tourism. Christina also brings valuable experience from past board director roles with the Thompson Okanagan Tourism Association, Okanagan Chefs Association, and Okanagan College Alumni Association, among others. 

Tourism Kelowna’s 18-member volunteer Board of Directors represents a broad spectrum of Kelowna's tourism industry. 12 elected directors and 6 appointed directors help guide the society’s long-term vision and strategy to market the destination in a sustainable manner that strengthens the economy and enriches the quality of life for residents of the Central Okanagan.