It's important to communicate your COVID-19 health and safety protocols during this time as they are top of mind with consumers, suppliers, and partners.

Destination Canada Quote
Photo Credit: Destination Canada website

With recent research confirming that safety is a primary concern for Canadians, as noted above, Destination Canada has recently released its Rebuilding Traveller Confidence guide, which outlines some of the themes and best practices that have been used in the tourism industry over the past months.

The four themes highlighted in the guide are:

  1. Stay Informed
  2. Emphasize Safety
  3. Adapt Your Business
  4. Embrace the Shoulder Season

Within each of these themes, you'll find helpful reminders and tips of how to execute best practices in your day-to-day activities. For example, in the Emphasize Safety section, you'll see tips about creating COVID-conscious content and reminders about updating online listings, which was also highlighted in our recent industry news post.   

Throughout the guide, you'll also find best-in-class examples—Kelowna Concierge is one of the featured tourism businesses, showcasing how they expanded their business to adapt during the pandemic. 

This helpful guide can be used to affirm your existing practices or to provide you with new ideas of how you can adapt and thrive as we continue to work together to rebuild traveller confidence and promote Kelowna as a safe destination.

If you have any questions, or if Tourism Kelowna can be of any assistance, please contact Sara Correa at or (250) 861-1515 ext. 218.