Born and raised on Vancouver Island, Darby Svendsen moved to the Central Okanagan when her Dad got a job at Big White Ski Resort in 2008. 

"I have lived between Big White and Kelowna since then," says Darby, who joined Tourism Kelowna's team just over nine months ago. 

After graduating with an honours degree from Okanagan College's Marketing & Communications program, Darby worked in various industries, including technology, event production, construction and development, arts and culture, and more. As part of Tourism Kelowna's Marketing & Communications team, Darby oversees all things content-related, including the organization's social media channels, blog, and content creators program. 

"I love showcasing the beauty and community in the Central Okanagan," explains Darby. "The most rewarding part of my job is working with local creatives and businesses." She adds that the ongoing support and collaboration from other DMOs, local businesses, residents, and creators have pleasantly surprised her. 

Tourism Kelowna members and industry partners in and around Kelowna can connect with Darby to discuss everything related to content creation and strategy, including content creation and local creator/influencer opportunities.

In her free time, you'll likely find Darby and her partner, Andrew, enjoying Kelowna's outdoor adventures, listening to live music, or grabbing food or drinks at one of her favourite local spots. 

Read on to learn more about Darby!

  • Sailing in Ireland and Scotland last summer with my aunt and uncle.
What are your top recommendations for things to do/see/explore in and around Kelowna?
  • Experience the craft beer scene—we have so many eclectic breweries that offer so much more than beer. From the art on the walls to the food, they really offer a full experience.
  • Explore the city by bike or e-scooter. The Central Okanagan is an incredibly bike-friendly city. Bike along the downtown waterfront, alongside Wood Lake and Kalalmalka Lake on the Okanagan Rail Trail, or do a winery bike tour on the new Mt Boucherie multi-use pathway.
  • Visit the markets for fresh produce, products, and local art and goods. Kelowna is home to many farmers and crafters, so you'll find delicious food and drink, along with unique trinkets and treasures, at our markets.
What's the best thing you've ever eaten in and around Kelowna?
  • This is an impossible question! For an appetizer, any charcuterie board that showcases local ingredients (especially if there is cheese from Perseval & Young Cheesemongers involved). For dinner, we’ve been obsessing over the Smash Burgers at BNA Burger. And last but not least, for dessert, Parlour Ice Cream—their Matcha or London Fog flavours are to die for!
What's your idea of a perfect day in the Central Okanagan?
  • I grew up on a hobby farm with every animal you could imagine! I’m a huge animal lover!