Digital marketing and e-commerce have become more important than ever, as people spend more time online in the wake of COVID-19. For those looking to build their skills, Alacrity Canada is currently accepting applications for its Digital Marketing Bootcamp, which is an online course developed in partnership with the provincial government. 

“The COVID-19 pandemic has caused businesses to adjust how they operate, with digital commerce becoming more common for businesses of all sizes,” said Michelle Mungall, Minister of Jobs, Economic Development and Competitiveness. “The Digital Marketing Bootcamp will help meet businesses’ needs and give people the training they need to find a job in this in-demand field.” 

Foundational digital marketing elements covered in the bootcamp include:

  • Search Engine Optimization (SEO)
  • Paid advertising
  • Content marketing

There are up to 500 spaces available for the summer 2020 bootcamp; it is open to businesses and employed and unemployed British Columbians, with priority given to employers and individuals impacted by COVID-19. The Ministry of Jobs, Economic Development and Competitiveness will cover the tuition for up to 250 participants from registered BC-based small- and medium-sized businesses, with a limit of one participant per business. 

Applications are open until July 31, 2020, with the six-week course starting on August 4, 2020. 

For more information and to register, visit