Destination BC has launched Power Up! to provide tourism stakeholders across BC with free access to professional services designed to improve digital marketing activities and use of digital technology.

The application-based, digital mentoring program will provide 75 eligible BC-based, small- and medium-sized tourism businesses, sole proprietors, and non-profits with tailored specialist digital support through seasoned consultants.

The following is a list of service areas that businesses can choose from, depending on what they deem a priority for their own needs:

  • Digital Strategy
  • Search Engine Optimization (SEO)
  • Website/Booking Engine/Online Store
  • Email
  • Social Media Audit and Strategy
  • Digital Advertising

The service costs will be directly covered through the Power Up! program, up to a maximum of $5,000 per participant, and will include supporting educational resources for further learning and ongoing implementation in the future. 

Applications open on September 20 at 9 a.m. and only 85 applications will be accepted for the 75 available spots. We encourage you to learn more about the opportunity on Destination BC’s Learning Centre, where you'll find detailed information including the Power Up! program guide, which provides information on eligibility, eligible expenses, and more. 

For more information, contact Beth Sangara, Senior Project Manager for Destination BC, via email or by phone at (778) 572-1830.