As we move forward in BC’s Restart Plan and events start to kick back into high gear, reinvigorating our community, the City of Kelowna is setting out to develop its first-ever Events Strategy for Kelowna.

“Our goal is to foster an eventful city, not just a city full of events,” says City of Kelowna Event Development Supervisor, Chris Babcock. “We’re engaging with our event industry partners and residents to ensure that future events hosted in our city help to bolster our community pride as we strive for a vibrant and inclusive event culture here in Kelowna.”

A key part of this strategy is the development of a signature event that “reflects Kelowna and who we are; is inclusive; provides economic and social benefit to our residents; honours our past.” This type of signature event, which would be akin to Quebec’s Winter Carnival, for example, would become synonymous with our destination, in turn also drawing visitors to celebrate local culture alongside residents.  

From now until September 7, residents and industry members can provide their ideas and feedback in the following ways:

To help inspire ideas and engage with the community, the City will be hosting Get Eventive Days. The walkthrough event—which will take place from 10 a.m. to 5 p.m. on July 24 and 25 and again on August 21 and 22—will run from Waterfront Park to City Park with live performances, food trucks, and more. City of Kelowna staff will be onsite for those individuals looking to share their ideas for Kelowna’s future signature event.

For more information about the Events Strategy, visit