National Tourism Week—presented by the Tourism Industry Association of Canada (TIAC) and tourism associations across the country, including the Tourism Industry Association of BC (TIABC) and Destination BC (DBC)—is less than a week away, kicking off on Monday, April 15.This year's theme, CANADA: Powered by Tourism, highlights how the rebuilding of Canada’s visitor economy is key to Canada’s overall economic growth. Read on for information about local events and for resources you can use to join in the celebrations. 


Attend Tourism Kelowna's Open House

On Friday, April 19, the Kelowna Visitor Centre team will host a Tourism Week Open House. Community and industry members can drop in any time between 10 a.m. and 4 p.m. to meet our team and learn more about Tourism Kelowna's work. 

Note: The originally scheduled Stewardship Symposium has been postponed until Fall 2024; stay tuned for updated information about the new date. 


Light Up Green

TIAC is once again challenging destinations, landmarks, attractions, venues, and hotels to light up in green (colour hex code #8BC53F) during the week as part of its #GoGreen campaign to raise awareness of the tourism industry’s economic, social, and cultural importance in Canada.

Share photos on social media using the official hashtags #TourismWeekCanada2024 and #GoGreen. You can also add the following industry hashtags: #TourismCounts #BCTourismCounts #TourismKelowna #exploreKelowna


Showcase Your Business

We encourage you to showcase your contributions during Tourism Week—here are a few ideas for you to consider:

  • Upload a 20- to 30-second video to social media showcasing the importance of tourism and its contribution to our community, as well as highlighting the unique travel experiences available in and around Kelowna.
  • Highlight the work of a long-standing team member, welcome new faces, or give a shout-out to those who have made a difference over the past year.
  • Share a quote or testimonial from a customer or supplier.
  • Showcase uplifting stories or interesting tidbits about your business to further connect with visitors and locals.
  • Share photos on social media of your staff and volunteers travelling throughout the province and participating in Tourism Week activities.
  • Take photos of other tourism activities in the region that you can share (attractions, tourism employees, visitor centre, welcome signage, etc.)


Additional Information and Industry Toolkits

You can also follow TIAC, TIABC, and Destination BC on social media:

Share, like, and retweet content from these channels and Tourism Kelowna's channels to help spread the word about Tourism Week. We look forward to celebrating with our industry partners near and far!