Knowledge Base: Working with Social Media Influencers

3 min read

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Knowledge Base: Claiming Your TripAdvisor Listing

1 min read

Have you claimed your TripAdvisor listing? If you have not already done so, claiming your free listing should be at the top of your digital marketing to-do list, since each month, a portion of TripAdvisor's 490 million unique visitors are dreaming of, considering, or planning a trip to our region…

Knowledge Base: Google My Business Listing

3 min read

If you haven't Googled your business, do so now. Most, if not all, businesses have a Google listing. This listing usually provides a link to the business' website, their contact information (including address, phone number, and hours of operation), directions to their physical location, and reviews…