Making the Most of your Tourism Kelowna Membership
4 min read
As we settle into the new year, it's the perfect time to review Tourism Kelowna's Base Program benefits to ensure you make the most of your Membership. …
Category: Advertising & Marketing
Knowledge Base: Promoting Your Events
4 min read
Tourism Kelowna Members, as well as other businesses or organizations that host events for visitors and locals, are encouraged to submit their events to Tourism Kelowna's online calendar as another avenue for promotion…
Tourism Kelowna's Marketing & Communications Team: 2024 Recap
7 min read
In 2024, Tourism Kelowna's Marketing and Communications team continued to promote and amplify our region's reputation as a sustainable, four-season outdoor playground through its work…
2024 Fall Advertising Recap
1 min read
Paid advertising is key to our overall destination marketing and promotion plan. It is the component of our marketing and communication strategy—from which tactics are executed throughout the year—that places targeted advertisements in specific geographic locations to connect with target travellers…
Promoting the Okanagan Through Destination BC's Coop Program: 2024 Campaign Review
4 min read
The Tourism Kelowna marketing team collaborates with various communities and sectors to market niche activities and/or themes through the Destination BC Co-operative Marketing Partnerships Program (Co-op Program)…
Tourism Kelowna Hosts Successful M&C Program Session
1 min read
Earlier this month, our team hosted a review session with Tourism Kelowna's Meeting & Conference (M&C) Program partners to showcase 2024 activities and discuss the 2025 program…
Tourism Kelowna Launches its 2025 Collaborative Marketing Programs
4 min read
In addition to its Base and Enhanced Member and Advertiser Programs, Tourism Kelowna offers marketing and advertising programs that your business can participate in…
Tourism Kelowna Quarterly Update: Summer/Fall 2024
4 min read
As a leading destination management organization, our mission is to collaborate with tourism businesses in the Central Okanagan to create a tourism economy that is sustainable and welcoming for visitors and residents…
Knowledge Base: Tips for Putting Together Packages, Offers, and Discounts This Holiday Season
4 min read
The festive season is upon us, and while Canadians plan to spend about 8% more this year as compared to last, 90% are still sticking to a tight budget and seeking out deals in the face of ongoing inflation, according to the Retail Council of Canada (RCC) X Leger Shopping Survey 2024…
Knowledge Base: Working with Travel Media and Content Creators
4 min read
Working with travel media and content creators is a great way to gain exposure for your business, promote experiences, products, and events, and attract new and repeat visitors year-round…
Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2025 Tourism Kelowna
