Update to Stakeholder Advertising Program Renewals and Relief Program

3 min read

The COVID-19 pandemic has had a devastating effect on the tourism industry worldwide, as well as on our local economy, and has impacted every aspect of our lives. While we are pleased to have moved into Phase 3 of BC's Restart Plan, which endorses safe and responsible interprovincial travel, we understand that recovery will still likely be slow. …

Kelowna's Tourism Industry Fast Facts

1 min read

As part of Tourism Week, May 24-31, we are sharing ten key indicators that highlight the importance of the tourism industry in Kelowna's overall economy. Tourism in Kelowna is a $1.25 billion dollar industry and is one of the top 5 industries in the city. Tourism generates $142 million in tax…

Knowledge Base: Social Media Guidelines, Best Practices, and Toolkits

3 min read

The global tourism industry has been put on pause due to the COVID-19 pandemic, and with instructions that it is still not safe to travel, the sector continues to be at a standstill. However, we do know that travel will return and that we will again be welcoming visitors to our communities. So, as a business, it's important that you continue to reach out to your followers to educate, inspire, and provide a reprieve from the heaviness of the current conversation. …

Knowledge Base: Resources, Communication, and Messaging during COVID-19

3 min read

The COVID-19 pandemic continues to evolve and is having a direct and significant impact on the tourism industry in Kelowna and around the world. Our plan is to help preserve our local visitor economy during these unprecedented times. When it is safe to do so, we will make an additional push to help local businesses recover, and will then develop our ongoing planning to promote our destination…

2020 Visitors' Guides Now Available

1 min read

The Kelowna and area Official 2020 Visitors’ Guide has arrived! This year's guide is colourful and jam-packed with new photography, new businesses, and the Kelowna & Area map, making trip planning and itinerary building easier than ever…