Attracting Healthcare Meetings to Kelowna

2 min read

The global medical manufacturing industry is booming—biotech, medical device, and pharmaceutical companies from around the world are eager to meet with healthcare professionals to introduce them to innovations that are constantly emerging. What does this mean for Kelowna? With Canada leading the way in pharmaceutical research and development, it means a greater opportunity to attract more meetings from across the country to our destination. …

Knowledge Base: How to Maximize Lead Opportunities

3 min read

As gathering and travel restrictions began to ease with BC's move to Step 3 of its Restart Plan, our team started seeing an uptick in requests from meeting planners across Canada. As expected, there has been tremendous interest in the fall of 2021, the entirety of 2022, and beyond. While the majority of inquiries are for smaller-scale meetings and events, typically under 80 people, we have had some larger conference requests as well…

Connecting with Meeting Planners: Wine and Wellness Virtual Event

2 min read

On Wednesday, June 23, our team, along with six Meetings & Conferences Sales Program partners—50 th Parallel Estate Winery, Cove Lakeside Resort, Delta Hotels by Marriott Grand Okanagan Resort, Eldorado Resort, Mission Hill Family Estate,and Ramada by Wyndham Kelowna Hotel and Conference Centre—hosted a wine- and wellness-themed virtual event for 16 BC-based meeting planners. …

Tourism Kelowna Looks to the Northwest Event Show for Future Business Opportunities

2 min read

Last week, I had the pleasure of representing Tourism Kelowna at the Northwest Event Show in Seattle, Washington. The purpose of attending this event was two-fold: to take advantage of networking with meeting planners from Washington and to scope out future sponsorship opportunities for Tourism Kelowna and our meeting-program partners…