2021 Summer Industry Indicators and Fall Forecast

3 min read

The tourism industry remains committed to protecting its members and customers by following public health orders and guidelines. There is no doubt, however, that the ongoing COVID-19 restrictions and a record-breaking number of wildfires created numerous challenges for tourism businesses this past summer, some of which have continued into the fall season…

Industry and Consumer Trends: May 2021

6 min read

COVID-19 has changed our lives and changed many consumer behaviours. Tourism Kelowna continues to monitor several data sets and consumer insights to help inform our marketing decisions. Below are some items that may be of interest to your business and some easy-to-implement tips to keep you current.…

Helping Local Businesses Survive

4 min read

Spring usually brings additional visitors seeking great weather, outdoor trails, golf, and new releases at local wineries. Our marketing, business development, and visitor experience strategies over the last number of years have resulted in strong, sustained growth in occupancy, visitation, and…

Industry and Consumer Insights: December 2020

4 min read

COVID-19 continues to directly and significantly impact the tourism industry and consumer behaviours, and with non-essential travel again not recommended, in many cases travel has decreased significantly – almost to the level when the pandemic was first declared…

Fall Recovery Marketing Launches

2 min read

Take your time. Stay a bit longer. Rediscover what you love about fall. That's the message we want visitors coming to Kelowna and the Central Okanagan to hear as they come to experience our incredible fall weather and share our fall flavours. …

2020 Industry Performance and Forecast

3 min read

It has been over five months since COVID-19 impacted our local, national, and global tourism industry. During that time, many businesses and entire industries have shifted focus to survive the pandemic. It’s been said that the tourism industry was among the first impacted, one of the most severely hit, and will be one of the last to fully recover. We are starting to get more research and data back about how our local industry has been impacted, how it has performed, and signals as to what may lie ahead…

Kelowna is Ready!

1 min read

As the province moves into Phase 3 of their restart plan, Tourism Kelowna is turning up the dial letting travellers know we're ready (and so excited) to welcome them back…

2020 BC Tourism Industry Conference Recap

3 min read

The 2020 BC Tourism Industry Conference, organized by the Tourism Industry Association of BC (TIABC), was held last week in Victoria, BC. Over 400 delegates from around the province attended to learn about and discuss issues facing our provincial tourism industry.…