Knowledge Base: Working with Social Media Influencers

Social media influencers have created a lot of buzz in the marketing world but many businesses still struggle with knowing what to do when approached by someone asking for a media rate or free service in return for “exposure.” Here are 5 tips to help you make the most of working with social media influencers…

Destination Canada and Tourism Kelowna Welcome Brooke Lynn Hytes

This past week, in partnership with Destination Canada, our team welcomed Brooke Lynn Hytes, Season 11 runner-up from RuPaul’s Drag Race, to experience the best Kelowna has to offer. As part of a cross-Canada shoot, Brooke Lynn travelled to Montreal, Toronto, and Kelowna to reconnect with her Canadian roots and to thank fans for their support…