New #exploreKelowna Digital Passport Puts Local Deals at Your Fingertips
2 min read
Tourism Kelowna has launched the #exploreKelowna Local Savings Pass, a new program that aims to connect residents to great offers at local businesses…
Author
Carla Bechard
#exploreKelownalocal Campaign with KelownaNow
1 min read
As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …
2020 Media Review and Look Ahead to 2021
2 min read
Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
Travel Media Update
2 min read
Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…
Connecting with Travel Media – Virtually
1 min read
The Travel Media Association of Canada (TMAC) BC Chapter has been hosting online Zoom events since the beginning of the COVID-19 pandemic to connect tourism industry members and media in a casual and fun way and this month Tourism Kelowna was lucky enough to be the hosts…
Update Your Tourism Kelowna Website Listing
1 min read
The past months have been challenging for all within the tourism industry, with many changes taking place for each business. Now, as provincial health restrictions are easing, businesses are reopening with additional safety measures in place—this is important information for us to be able to share when servicing visitor requests and when travellers are researching for future trips to Kelowna…
Celebration of Community
1 min read
During the past months, due to provincial health orders, it became paramount for us to shift our messaging to connect Central Okanagan residents with local businesses as much as possible. Through this work, the pride that locals and businesses have for this beautiful place we call home became clear…
Kelowna Media Placements: March 2020
1 min read
Despite travel media placements slowing due to COVID-19, our destination received some great coverage in March that reached provincial, national, and international audiences…
Kelowna Media Placements: February 2020
1 min read
February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…
Knowledge Base: Working with Travel Media
3 min read
Hosting media, whether on your own or in collaboration with Tourism Kelowna, is a great way to spread the word about your business to local, provincial, national, and even international, audiences…
Kelowna Visitor Centre:
238 Queensway
Kelowna, B.C. V1Y 6S4 Canada
1-800-663-4345
© 2021 Tourism Kelowna
Cookies are used for measurement, ads and optimization. By continuing to use our site you agree to our privacy policy.