New #exploreKelowna Digital Passport Puts Local Deals at Your Fingertips
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Tourism Kelowna has launched the #exploreKelowna Local Savings Pass, a new program that aims to connect residents to great offers at local businesses…
2 min read
Tourism Kelowna has launched the #exploreKelowna Local Savings Pass, a new program that aims to connect residents to great offers at local businesses…
1 min read
As the COVID-19 pandemic continues and non-essential travel is discouraged, we have been adapting our marketing activities and have turned our focus to the local market. Traditionally, in the winter, we would be advertising to a wide audience, encouraging travel to our area to enjoy the Okanagan champagne powder, winter wine tours, and amazing culinary delights, but now is the time to stay local and support local. …
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Though 2020 wasn’t a traditional travel year, Kelowna and area did receive impressive coverage that will help in recovery efforts by keeping us in the mind of travellers for future trips. In addition, when province-wide restrictions were put in place in the fall, we worked closely with Destination BC to spread the “Stay local. Support local.” message. …
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Like many things, the world of travel-media relations has changed substantially due to the COVID-19 pandemic. As of mid-March this year, the travel media program here at Tourism Kelowna has been, for the most part, put on hold…
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The Travel Media Association of Canada (TMAC) BC Chapter has been hosting online Zoom events since the beginning of the COVID-19 pandemic to connect tourism industry members and media in a casual and fun way and this month Tourism Kelowna was lucky enough to be the hosts…
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The past months have been challenging for all within the tourism industry, with many changes taking place for each business. Now, as provincial health restrictions are easing, businesses are reopening with additional safety measures in place—this is important information for us to be able to share when servicing visitor requests and when travellers are researching for future trips to Kelowna…
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During the past months, due to provincial health orders, it became paramount for us to shift our messaging to connect Central Okanagan residents with local businesses as much as possible. Through this work, the pride that locals and businesses have for this beautiful place we call home became clear…
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Despite travel media placements slowing due to COVID-19, our destination received some great coverage in March that reached provincial, national, and international audiences…
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February was a busy month of hosting and getting prepared to host travel media through the end of winter and into spring. Many of these efforts are in support of our Winter Ski, Stay & Play marketing initiatives that promote Kelowna as a four-season playground…
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Hosting media, whether on your own or in collaboration with Tourism Kelowna, is a great way to spread the word about your business to local, provincial, national, and even international, audiences…
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