Provincial Government Announces Dedicated Relief Funding for the Tourism Sector

2 min read

In response to the Tourism Task Force's final report, which was presented to Melanie Mark, Minister of Tourism, Arts, Culture and Sport last week, the provincial government issued a press release this morning announcing that they will be committing $100 million in dedicated relief funding for the tourism sector, while also allocating $5 million to Indigenous Tourism BC to administer relief grant funding targeted for Indigenous businesses…

Tourism Task Force Releases Final Report

1 min read

In mid-September, as part of the province’s StrongerBC Economic Recovery Plan, an 11-person Tourism Task Force, made up of leaders from within the industry, was assembled to provide recommendations on how to allocate the $50 million in recovery funding and on how to remain competitive as an industry beyond recovery. On December 9, the Tourism Task Force presented its final report, The Future of Travel: Positioning B.C. to Accelerate Recovery and Growth , to the Minister of Tourism, Arts, Culture, and Sport…

Major Events Update and Outlook

3 min read

Established in 2016, Tourism Kelowna’s Major Event Strategy was developed as a component of the organization’s strategic plan. This strategy formalized an event attraction framework to tap into the growing sport and event tourism industry, to further our destination’s national exposure, and to be a significant driver of overnight visitation and economic activity…