GoMediaLast week I was in Whitehorse for the 2012 GoMedia Canada trade show put on by the Canadian Tourism Commission and the Travel Industry Association of Canada. I have been regularly attending the GoMedia trade show every year as it is our chance to stay connected with great media contacts and to keep Kelowna top-of-mind. This year's show was one of the best ever, and I held 29 appointments with Canadian and International media curious to learn more about Kelowna for the purposes of their story pitches and editorial calendars.

In total, 124 media attended the gatherings. These media were pre-screened by our partners of the Canadian Tourism Commission and TIAC, so each brought a unique skill set and portfolio of outlets to the table. My preparations for the trade show included researching each journalist who I was scheduled to meet with in order to prepare customized story angles for each appointment. In doing so, I brought many of Kelowna's unique businesses, personalities, and settings along with me as pitch material. I look forward to bringing media from this trade show to your businesses as they secure assignments and travel plans to Kelowna.