Last week I represented Tourism Kelowna at Rendez-vous Canada (RVC) in Edmonton. RVC is presented by the Canadian Tourism Commission and is Canada's largest annual international marketplace for the tourism industry. Buyers and sellers meet over pre-scheduled appointments and these face to face appointments gave me the opportunity to sell Kelowna to tourism product buyers from around the world. I booked 43 appointments, up 14% over last year, and had a lot of interest in Kelowna. The follow-up phase will allow me to connect these buyers with many of our stakeholders to increase their travel trade business.
Kelowna has fantastic opportunities for these tour companies to sell to their customers. The common denominator in all my meetings was that travelers from all corners of the world are looking for unique experiences and want to participate in hands-on activities and learn about Canada and our people and culture. It's all about the experience!
For more information on Rendez-vous Canada and other travel trade initiatives, please contact me at firstname.lastname@example.org or by phone at 250-861-1515 x 204.