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Marketing Tourism Online
Online Marketing Planning and Execution – Where to start
Website Usability – Why are your customers not converting?
What you need to know about SEO (Search Engine Optimization)
Pay Per Click vs. Organic Search Engine Optimization
Web Analytics – how to measure online success
RSS, Blogs, Podcasting and New Media – What you really need to know

Introduction of Tourism Advisory Council election results.
Google’s Matt Ward (see bio), TripAdvisor’s Jon Book (see bio) and the Canadian Tourism Commission’s Daniel Vasquez (see bio).  Our panel will provide their insight on current and future consumer usage trends as they relate to researching and booking travel; the importance of user-generated content as a growing source of consumer to consumer electronic word-of-mouth advertising; and increasing exposure for your business through strategic linking.
Download Google Presentation
Download TripAdvisor Presentation
Download Canadian Tourism Commission Presentation

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