Tourism Kelowna is an independent Society that is governed by the tourism industry stakeholders through an elected Board of Directors.
A stakeholder model has been adopted by the Tourism Kelowna Board which means that all tourism businesses and organizations in the Central Okanagan – the geographic area represented and hence impacted by Tourism Kelowna marketing activities – are automatically stakeholders with Tourism Kelowna without paying a membership fee. Businesses who decide to link themselves to Tourism Kelowna’s marketing activities through the purchase of one or more of the destination advertising packages offered will receive the added benefit of being eligible to vote for the Board of Directors. A variety of advertising packages has been developed to meet the needs of all sizes of businesses.
Generating intrigue and desire to travel to Kelowna.
Our Mission is to create a measurable healthier tourism industry through innovative marketing and advocacy initiatives.
Tourism Kelowna's mission for 2013 will be accomplished through 4 Key Result Areas (KRAs).
The goals for each KRA are listed below. These are 5-year goals although some of these may be accomplished prior to that time. Success in each of these goals will result in the successful accomplishment of our mission for 2013.
